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Business in Context
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Business in Context

By: David Needle

Business & Management Business & Economics
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From the Asian Tigers . . . to London Zoo, cultural influences on business . . . to transfer pricing and the global firm, Disneyland? Paris . . . to the telemarketing of flowers, ecommerce . . . to lean manufacturing . . . Business in Context is a dynamic and contemporary global perspective on business for anyone requiring an accessible introduction to the subject. Using practical case studies from a diverse and well-known range of international companies, David Needle debates the key issues wit...hin business in a practical context.

Needles exciting text incorporates new and updated case material, and has been entirely rewritten to include two key themes of globalization and the effect of technology on business. In addition the third edition of this best-selling text retains this successful approach:

** assumes no prior knowledge and illustrates theories and concepts with real-world examples

** written clearly using a student-centred approach which includes criticism, definitions of key terms and concepts, discussion and advice on further reading

** balanced coverage of the social, international and comparative aspects of business as well as the different internal functions.

Business in Context is an ideal introduction to the key activities of business for students at degree or equivalent level on business-related courses. It is also appropriate for use at Diploma and MBA level and by students of other disciplines seeking an overview of the business field.

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