"The Strategy Handbook?makes available a range of ideas, frameworks and concepts to a wide audience. Its genuinely international perspective and clear style will appeal to managers and students throughout the world. It will be widely read and used with profit."Yasutaka Sai, Director of International Management, Japan Management Association"Within strategic management there is now a wide array of analytical tools, techniques and frameworks at managements' disposal. A crucial issue has become how ...to select that which is most helpful in any particular situation. Messrs Hay and Williamson have done management a service; they make sense of the field, tackle the issues of application headon and point out the pitfalls of uncritically adopting many of the ideas now in vogue. This combination of clear explanation and shrewd health warnings sets this book apart."Barry Jones, Senior Vice President, The Boston Consulting Group

"A most useful guide and exposition of strategic concepts that every working manager should have to hand. It cuts admirably through the jargon."?David V. Jones, Director of Corporate Strategy, British Airways
A comprehensive and stimulating introduction to what every business executive and student needs to know about business strategy.


About the Author
Michael Hay?and?Peter Williamson?are members of the Faculty of Strategic and International Management at London Business School.?The Strategy Handbook?is based upon their extensive senior executive and MBA teaching experience, as well as their wide ranging consultancy for a number of major international companies in Europe, Asia, and the Americas.